Ghent University is once again launching a bold image campaign. Together with Bonka Circus, they turn their age-old and well-known slogan 'Dare to Think' into 'Think Dare'. "Everything starts with thinking."
The campaign was visible through posters, outdoor advertisements, digital billboards, decoration in and on Ghent University buildings, internal communication within Ghent University, and online advertisements.
New Solid created the motion graphics for all digital versions, based on the print campaign.
Some examples:
End Client: UGent
Client/Production/Design: Bonka Circus
Motion Graphics: New Solid - Bart Tauwenberg

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