Radio1 Belpop reached its 20th edition milestone.
To mark the occasion, Bonka Circus and Radio 1 collaborated on a campaign featuring both famous and lesser-known Belgian animal racers, highlighting the unique sounds they produce—be it barking, whistling, whinnying, and more.
This unexpected approach serves as a platform to showcase the remarkable talent of Belgian musicians. The campaign is being aired on TV and across social media platforms.
New Solid did the editing and Motion Graphics.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/f2d6a714-3eaf-4703-a279-77998602cc9f_rw_1920.png?h=438b6e036ab8492aeb2b4cc0e2744a37)
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/f4313795-d22b-4ece-8967-ff2b37d9364a_rw_1920.png?h=afccd6cb46d3420559e27585d3872943)
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/33f83eef-ac94-4eca-9583-be598baa5cb9_rw_1920.png?h=51131ff23747eac9b45230affdc994dd)
More info about the campaign:
Credits
End Client: Radio 1
Client, Project management and Design: Bonka Cirkus
Creative: Bart Gielen
Sound: We hear different
Sound VRT: Herwig Verhovert
Editing and Motion Graphics: New Solid - Bart Tauwenberg
Client, Project management and Design: Bonka Cirkus
Creative: Bart Gielen
Sound: We hear different
Sound VRT: Herwig Verhovert
Editing and Motion Graphics: New Solid - Bart Tauwenberg