Bonka Cirkus came up with the idea to make a recurring format for the TV commercial of the Radio2 program "The day of.."
Each time there is a different band or artist in the spotlight.
The main idea was to use the same edit, but to fill it in with other record covers, labels and pictures.
To achieve this, the spot was recorded with empty placeholders, provided with tracking marks.
New Solid did all the motion tracking and compositing to replace the placeholders with the according labels and covers.
Credits
End Client: Radio2
Client & concept: Bonka Cirkus
Tracking and compositing: New Solid
Client & concept: Bonka Cirkus
Tracking and compositing: New Solid
