Bonka Cirkus came up with the idea to make a recurring format for the TV commercial of the Radio2 program "The day of.."
Each time there is a different band or artist in the spotlight.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/832b93ef-81d2-4554-9030-6b932f4fe683_rw_1920.jpg?h=c179787f0aafbfcbb6d1f7a13c46b1d7)
The main idea was to use the same edit, but to fill it in with other record covers, labels and pictures.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/3625ee79-74f3-4070-8b11-80b846853275_rw_1920.jpg?h=5982d7ed2cce2f60880379abfe1207d5)
To achieve this, the spot was recorded with empty placeholders, provided with tracking marks.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/3b64c9b5-f9b3-4284-b2ea-2e59e23321ef_rw_1920.jpg?h=8b57a69794cb438b6c857f568ec6c4f5)
New Solid did all the motion tracking and compositing to replace the placeholders with the according labels and covers.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/e5fe6c5f-3ff4-412e-940e-ec690888272a_rw_1920.jpg?h=3bee0a1c2e2bd97aea83f7f41c260dd3)
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/10427704-c692-4b47-b478-1d7a1b1651a8_rw_1920.jpg?h=1243f3208d50aa5fe679f459d507c16c)
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/52332f41-cc3f-4c84-acec-306e21a4c328_rw_1920.jpg?h=f87a79205c5b862d65f3b841b24a5ea8)
Credits
End Client: Radio2
Client & concept: Bonka Cirkus
Tracking and compositing: New Solid
Client & concept: Bonka Cirkus
Tracking and compositing: New Solid