![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/ad8a9fd1732846175c072d73_rw_1920.jpg?h=7f81f154129c0e7456fc6beb638f20f2)
New Solid was asked to think of a visual concept to be used in the IBC Entrance hall in order to promote their newest 4K projectors.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/2fd06a6a53e49623002b9740_rw_1920.jpg?h=df00e058da48a9d998943396eea17cd0)
New solid came up with an interactive clock. Using 4 white circular shapes as a projection surface, the clock was created using projection. The image of the clock was perfectly mapped on the disks.
On regular intervals the clock transformed and a surprising animation was triggered.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/93b2b2c5c0b5c831cf4778f3_rw_1920.jpg?h=42218327f7a7e2db4664bda9cf59bf77)
The circular shape and the clock animations were also integrated into the new Christie booth that travels around the world.
![](https://cdn.myportfolio.com/c4d851f5c83622982217d6507b42e9a9/1312ec55c71e049a24000e8b_rw_1920.jpg?h=b3ad6b9eee5effbf3b8fdebe3d9866b8)
Start the movie to some the transition of the clock and some animations.
Credits
End Client: Christie Digital
Technical Production: Coolux by Christie
Concept: New Solid (Bart Tauwenberg)
Video Content: New Solid (Bart Tauwenberg, Pieter Neyens, Maarten Venermen, Blubvideo)
Technical Production: Coolux by Christie
Concept: New Solid (Bart Tauwenberg)
Video Content: New Solid (Bart Tauwenberg, Pieter Neyens, Maarten Venermen, Blubvideo)