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New Solid was asked to think of a visual concept to be used in the IBC Entrance hall in order to promote their newest 4K projectors.
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New solid came up with an interactive clock. Using 4 white circular shapes as a projection surface, the clock was created using projection. The image of the clock was perfectly mapped on the disks.
On regular intervals the clock transformed and a surprising animation was triggered.
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The circular shape and the clock animations were also integrated into the new Christie booth that travels around the world.
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Start the movie to some the transition of the clock and some animations.
Credits
End Client: Christie Digital
Technical Production: Coolux by Christie
Concept: New Solid (Bart Tauwenberg)
Video Content: New Solid (Bart Tauwenberg, Pieter Neyens, Maarten Venermen, Blubvideo)
Technical Production: Coolux by Christie
Concept: New Solid (Bart Tauwenberg)
Video Content: New Solid (Bart Tauwenberg, Pieter Neyens, Maarten Venermen, Blubvideo)